Web design project. Phebra, Australia Case Study

Web design figure. Phebra, Australia - strip Study ExamplePhebra is a pharmaceutical company based in Australia. They specialise in medicines which argon considered to be innovative for the hospital market. Their market place is tailored to serious and life-threatening conditions. They are specialists in their field. They have a range of pharmaceuticals to cater for the majority of conditions in the serious and life threatening categories.This project has arisen out of a need to review and improve the existing Phebra web situation. The task of the new look website impart be to communicate the Phebra message in a simple easily readable format. As a lot development about the company should be placed on a single summon, rather than separate the information into separate scallywags. This should as well as make the site easier to navigate. As Phebra were previously known as PharmaLab, it could also be considered as a rebranding promotion. Therefore the look and feel of the new si te is important, from the positioning of customer branding and effective marketing.The existing design is based on a blue and white falsify scheme. The of import focus of the front page is the pull down menu which details the products on leave from the company. The site is fairly simplistic on the front page, in that the main sections include the business, products, ordering information and a contacts page. The main theme of the business is covered with the title Life-enhancing medicines. This is quite effective. The news section on the left of the web page abides information on recent events. At the right of the home page a typical product is featured. The target audience is non obvious from the home page, even though the intended audience is hospitals. There are no links or information on real customers, even though they market to several countries. The areas Phebra cover is not easily identifiable from the home page information. The colour scheme is easy on the eye, and h as a friendly outlook. The marketing message is good overall, unless leaves room for improvement and could be more targeted.The information on the products however, is not easy to understand to the lay-person i.e. anyone who is not a pharmaceutical professional, and could be improved. Evaluation of existing design solution The existing design of the Phebra website is partially based on history, following the change in branding from PharmaLab to Phebra. The site is well established and is attractive. The main problem with the site is that the information is quite technical and not understood by the everyday user. The site may be fine for pharmaceutical professionals, but in order for managers and the general public to bob up information a description of terms and products could be provided in a more user-friendly manner. They provide a useful contact us page, and the current format is suitable, as is. From a marketing perspective the text used does get to the point, but could do wi th a facelift. Their objective is to sell pharmaceutical products to hospitals in several countries. Therefore a simple statement about the products they sell is fine up to a point. However, in order to compete with numerous other companies in the same field, it would help to include demonstrations of products maybe in flash movie format.Another way of gaining competitive advantage would be to include testimonials and a list of established customers. This would enhance Phebras reputation is a market leader in their field.